24 Top Tips for Creating a LinkedIn Profile
Although we make the world's efforts on new career opportunities in business life, opportunities to expand abroad, establishing good and sustainable relationships, brand promotion, business development, personal marketing, networking, etc. Most professionals do not know how to use LinkedIn effectively, which makes it all so easy.
Here are 24 good suggestions for a perfect profile:
1. Always keep your profile information up to date.
Many people forget to update their LinkedIn profile. Whether you are just starting out in business life or looking for different job opportunities, it is unacceptable to have old information on your profile. The following 3 pieces of information should always be up to date: Your professional title, position and industry.
(In your professional title, you can also use words that describe your skills (writer, speaker, trainer, consultant, etc.). Make it clear who you are and what you do in your profile.
2. Use professional photos only.
Accounts with profile photos are viewed 11 times more than those without. So don't leave your profile photo just a blurry silhouette.
Your LinkedIn photo must not be from 20 years ago; It should not appear to belong to social media accounts such as Facebook and Twitter. Do not use pictures taken with your cat cheek to cheek or with a snowboard in the air.
For LinkedIn professionals. Be professional too.
3. Use images that reflect your character or brand in your background photo.
If you want to add personality and color at some point, you can do this in your background. Try to use images at 1400x425 resolution and in the correct format.
4. Write a solid resume summary.
This is where you "sell" yourself to your potential connections. While filling this field, it is often debated whether we should refer to ourselves as the first person or as the third person. Obviously it doesn't make much difference; just stick to your choice. Don't start with "I" and continue with "he did."
Also, check your ego in this part and avoid meaningless expressions ...
5. Don't make a spelling mistake.
Poor grammar, spelling mistakes, spelling mistakes… Absolutely unacceptable; Avoid any typos.
6. Make sense of the keywords you use; Make informed choices.
Words are too important to imagine. The keywords in your profile will make the difference between being invisible and being found.
Therefore, identify the keywords you want to appear in the search results well; and use these words in your title, summary and profile as well.
7. Under LinkedIn contact information, there is an option to provide a personal website or blog address.
However, when the website address is written in this field, it only appears as "Personal Web Site" or "Company Web Site". When we click on these, we do not click much because we are not sure where to go.
However, this space can be an opportunity for you to showcase your brand or company name.
To do this, while filling in the Websites field, click "Other" and enter your brand / company name, then its address. So your brand name will always be visible. For example; snt networking solutions or official linkedin profile.
8. Customize your URL too.
When you create your LinkedIn account, you will automatically be given a complex internet address that is unrelated to your brand or company, consisting of meaningless numbers, letters, and reverse slashes. To fix this, just click the "Create your personalized URL" button in "Public Profile".
9. Use media tools actively.
It is obvious how much a growing medium visual media is.
Actively use all types of visual media by adding photos, videos, presentations or articles to your LinkedIn profile.
10. Add cool / shiny new sections to your profile.
LinkedIn allows you to personalize your profile by adding different sections to make it look more attractive. Enrich your profile by adding sections such as shares, volunteer experiences, foreign languages, honors and awards, patents, and purposes you care about.
These are all opportunities for you to make new connections.
11. People will give you approval for many talents; even for what you don't have.
But just because you are certified for showerheads, fire alarm systems or sodas (yes, they're all specialty, according to LinkedIn) doesn't mean you have to show this to other users; If shower heads don't play an important role in your career, of course.
LinkedIn gives you the opportunity to remove irrelevant abilities and endorsements. Avoid "lying" about your abilities.
12. One of the biggest mistakes made on LinkedIn is not connecting with people you want to meet.
However, this is the purpose of the structure called "networking"; To meet new people.
Networking on LinkedIn has many benefits. Influential people can see you. You are getting more approval. More people see your skills, like your posts and visit your website. So try using LinkedIn a bit like Twitter.
13. Don't use the boring and impersonal automatic message "I want to add you to my professional network on LinkedIn".
Personalize your link invitation to someone. Indicate where you met, in a group, by mail or by phone, on what topic you met. This approach will increase the likelihood that your invitation will be accepted.
14. Always think about the audience you want to reach.
Your existing links can see your new posts thanks to notifications, while potential links can discover them using the search bar.
Highlight your expertise and interests by sharing great content. Provided you make sure your posts are suitable for the 400 million professional users on LinkedIn ...
15. One way to connect with people is to join LinkedIn groups.
There are millions of groups to choose from, whether it's a large media group or a group of people with a particular specialty. So start searching for the right group for you and join.
Participate in discussions in groups; Start different discussions. Don't try to sell your product or promote yourself, sell your expertise.
16. If you say none of them are enough for me, you can move your subscription to Premium.
LinkedIn's search and advanced search features are pretty good; however, always upgrading to Premium membership is also an option.
17. When you view someone's profile, LinkedIn notifies that person your name and title.
Although it looks cheesy, LinkedIn is actually recommending it this way.
However, sometimes you may want to stalk a little and gather information before connecting. In this case, you can use the option of not receiving news from your privacy settings. You can only get the company or industry information you work for, or you can be completely anonymous.
18. Use the notes section to avoid thinking "where did we meet".
When you reach thousands of people, it is not easy to remember everybody one by one or to stay in touch with a few important people. But in the links section, besides seeing when you met someone, you can also write notes about that person. (Of course, only you can see these notes.)
19. When someone accepts your invitation, don't immediately start lobbying about what you sell.
This attitude is the killer of relationships! Take it slow; Comment, like, share their posts. Build relationships and gain trust before you try to sell anything.
LinkedIn has also made it easy to stay in touch with your contacts, letting you know when they celebrate their induction anniversary or start a new job. Of course, you can like and comment on these notifications.
20. Use status updates, but without exaggeration.
Status updates are a good way to highlight your current affairs, share an article or book you read, show your participation in a conference or invitation, or inspire with an aphorism.
Be active but don't love it! Post at least one, at most three or four, useful and relevant posts each day.
21. Never post negative comments below someone else's post or about a former employee.
Instead, try to express your thoughts in a more constructive way. If you can't do it, delete such comments and focus on something else. Remember, "you are what you say".
22. Ask for advice.
But instead of asking for advice indiscriminately from all your contacts, pick a few key names. Share the details via message. If you have features that you want to stand out, ask him to state that in his recommendation. Don't be shy, say it.
Another way is to give very good advice to someone you have worked with before. In this way, he will not want to leave this favor for you, and he will be more likely to give you advice.
23. Don't forget to export your LinkedIn connections!
You've worked all that time and created an amazing network. You don't want to lose contact information!
To do this, go to the "links" tab; Click the "export links" button to save all the information as a .cvs file. In this way, your portfolio with all your contacts' names, e-mail addresses, titles and companies they work for is safe.