What is a Viral Video?
Before we talk about the viral video, we need to look at the definition of the word Viral, one of the most common mistakes. While the word viral is a term used to spread viruses biologically, it has become almost equivalent to the word advertising with the use of advertisers. What we call viral advertising is the spreading of a video, a picture, or any material spontaneously.
A viral video is the users sharing without knowing that the video is advertising. According to this definition, we can easily say that many of the videos described as viral videos are just commercials.
The presence or absence of the brand's logo in the viral video does not directly affect whether the video is viral. The important point here is that the viewers at first glance do not understand that the video is advertising.
Preparing a viral video is not easy
Viral videos are usually shot with amateur footage, but that doesn't mean they're going to have low costs. The script of the prepared video should be considered to the finest detail because users who watch the video should not immediately think that it is a viral video so that they can share it.
Keywords: Subliminal message and naturalness
You are successful if the viewer does not understand that the video is published directly by the brand's logo or slogan and that the viewer is not served directly by the brand. However, it is essential that dialogs are perceived naturally so that people do not understand that they are advertisements. Since brands do not know exactly what the viral is, they try to highlight all their services in a video and suggest very obvious dialogs. Due to the inability to capture naturalness, very good ideas go to the trash under the category of unsuccessful virals.
Agencies should first be able to convey to their customers what the viral is so that a successful business can emerge. It is almost impossible to make viral videos with people gathered from cast agencies. This viral video prepared by LG to explain what I mean will be a good example. If there was a brand that did not know how the viral works, those who came to the job interview would start to examine LG's television at the end of the video, yes they could enter the dialogs as I will buy.
Pay attention to the time
The thing that should never be kept in mind when advertising in the digital world is that people have little time. Thousands of brands like you advertise on the same media as you. The time they can devote to your video is very limited. For this reason, it is very important that the duration of your videos does not exceed 1.5 minutes. No matter how beautiful your idea is, nobody will watch a long video.